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Antho said...I think it is an excellent idea for their target market.
There are a lot of people who are unable to store a large SUP in their apartment or unit.
It would also be great for kids who don't drive and need to get a bus to the beach etc.
I think they will find a niche market for this product and wish them all the best.

I agree Antho. As an apartment dweller, I've been checking out a bunch of options due to storage constraints. Have now managed to pester the Body Corporate enough that I can fit a SUP of no longer than 9'8" into my storage space (kinda limits my options on board choice, but it's a start!), but prior to that little win, I was having to look at the ISUP's which I wasn't all that keen on. I reckon the Pendleboard, while it won't ever be the same as a full, solid board, will certainly be preferable to a board that's all air-filled. The solid back end will help enormously, just so long as the 'join' between the front & rear doesn't fold up under pressure of a take off...