"He's a sailor but more of a novice sailor "

But what is the boat?

It has a drop keel/dagger board

It is Westpac advertising/propaganda and all staged. There was a bit of an inference that sailors are incompetent which I resent.

Ciscos right, its staged rubbish.

I think Westpac didn't want to differentiate between power boats / cruisers / windsurfers etc so the "clever" advertising agency concocted something they think looks like a boat out of sticks, plastic and foam, then painted it to look like a boat for people who don't know what a boat is and only see the images for 30 seconds.

Crap advertising, but then I guess Westpac is contributing to the public by running the helicopter and deserve credit for that as opposed to spending that $$$ on more pay for their directors. If all the banks ran one we would be much better off.

A typical 'branding' ad.
The Westpac helicopters are a fantastic resource so hats off for their sponsorship by the bank.
Unfortunately a lot of sailors are incompetent, helicopter rescue teams get to meet many of them.

Pewit...
the boat on the link has small lead keel and a dagger board through centre ..similar to the one in the commercial.

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cisco said..

It is Westpac advertising/propaganda and all staged. There was a bit of an inference that sailors are incompetent which I resent.

They rescue more people on land than out at sea but it doesn't look as dramatic , I guess we couldn't portray the general population as incompetent but a sailor that is out at sea and in trouble surely must be,
I wonder which poses more of a risk to rescue crews,, Hovering over a cliff in rugged terrain because grandma slipped or hovering over that kid and his dad to pluck them from the water

As an ad, I like it.

It shows a potential real life incident. It shows absolute fear in the kids face, it shows strength and reassurance from the father even though he is just as frightened as the child and it shows the relief on both their faces when the rescuer appears from the helicopter. Most of all, the description of the father is me to a tee (except of the electrician trade) and I easily felt what the pair would of been feeling. It is a very effective add pulling on the strongest of our emotions.

But contrary to cisco's opinion, I took it for something different. It could've been a motorcycle accident on a remote HWY, or a horse riding accident during a gymkhana. It could've been a hundred different rescues. The ad would've been just as effective without the "Novice" comment, but I didn't take that comment as being incompetent.

Tony Bullimore is probably anything but an incompetent sailor and how many times was he found upside down?

Certainly all cred to the rescue people and the service. Great stuff and good to see the big bank put something back into the community. I guess my issue is with the advertising people and the poetic licence they often use.

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Toph said..\

Tony Bullimore is probably anything but an incompetent sailor and how many times was he found upside down?

More times than he won, which says a lot........ and it's not just me who says that.

Yeah fair enough.. But you get my point.