You blokes are a bit harsh. He said no pricing existed under the 2 boxes of red Coke.
Yeah its fk all in life and get over it, point taken.... but the reason there are laws are to stop deceptive pricing. You'd be living in la-la land if you didn't think supermarkets deliberately mislead or at least claim ignorance of the rules (and its all an accident when they get caught out)
The reason is for those who might do a $500 grocery shop and not realise they got stung $56 instead of $28. Or when u send the kids to get it. Or for those who no speaka Englee good. Women.

Multitude of reasons.
Anyway I reckon in the absence of pricing for the normal Coke I reckon they should have honoured the price. The tag was under a product by the same company, not the cordial, it was under a Coke product.
Crosstep's one is a good example, it has to say "on specially marked items" if the sale and non-sale items are mixed in. They did that deliberately for sure.
Like my Dad found a petrol pump that read about 50c or so before any petrol came out. The servo didn't give a sh!t.
So he rang the weights and measures people at Consumer Affairs, those people who apply the little certification stickers to the pumps and test them every year or so. They said they
no longer did that as the public didn't want it. Who says? Who public? I want it to be right....