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Mr Milk said..
I don't see why they have to actually use the projectors to light up the sails. I've seen the images being put on the sails a few times in the last couple of days on the TV news. Presumably done with Photoshop. Are thousands of people expected to go down to a rainy Circular Quay to look at the show for 10 minutes? I think not, so why can't they just fake it like the moon landings?
Maybe we could just project Alan "The Cuckoo Clock" Jones' ugly dial up there and have a public holiday in his honour.
On cricket and football games the advertising is often digital, i.e. the images from the sport have digital advertising overlaid on the sideline 'banners' so that they can create dynamic content or change it to whatever they want. Its quite clever in that it can appear to be real, static, or moving.
So, yes, you could just do the same. I expect though that the intent behind pushing for this race to be advertised in this way is to get advertising that no one can avoid and that will make all the news programs because of its location. If they really want advertising like that they should just do what everyone else does and pay for newspaper and TV ads.
(or make up some great fake news stories about someone painting the opera house...)