1:17 AM Sat 27 Nov 2010 GMT
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'Will the America's Cup be Twenty20 or the Ashes?'
Yacht Sponsorship
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Extract from David Fullers interesting Yachtsponsoship.com article. 'Perhaps it is the size of the population Or the strength of domestic sporting competitions that the USA doesn't have the same international sporting rivalries that are enjoyed elsewhere in the world. In what was the old British empire, for Australians, British,South Africans,New Zealanders, Indians, Sri Lankan, Pakistanis the concept of national sporting pride is linked closely with cultural identity. There is a hierarchy of enemies, a collection of usual suspects who have fought for cups and urns and bragging rights over a long period of time. As the next round of 'the
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by David Fuller
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