Canadian Yachting presents Sail-World Canada

2:23 PM Tue 10 Nov 2009 GMT
Canadian Yachting Magazine, along with Trailer Boating Canada and Boating Industry magazines published by one of the oldest privately owned Canadian publishers; Kerrwil Publications (Kerrwil) dominate the Canadian marine magazine scene.

Kerrwil has announced a strategic alliance with the largest online marine news content provider in the world, Australia's TetraMedia Marine Group, publishers of Sail-World.com, Powerboat-World.com and MarineBusiness-World.com that is the top ranked online marine news group in the world.

With a network of editors and contributors worldwide, it delivers local, national and international news in Asia, Australia, Europe, New Zealand, the UK and the US and will now serve Canada via its sailing sites, along with a range of cruising, power boating and marine industry sites.

www.sail-world.com/Canada will deliver 24/7 online sailing news of both Canadian and international origin to a large Canadian audience, while at the same time distributing Canadian marine news to a worldwide audience.

Rob Kothe, founder of Sail-World and Managing Director of the TetraMedia Marine Group, explains that in news delivery, online technology provides tangible consumer and industry and consumer benefits.

'Over the last decade, the Internet has begun to impact heavily on the marine scene. Sailors have voted with their mouses and the Internet is now the primary delivery method for breaking marine news internationally.

'The marine industry - in many parts of the world - has been able to engage with these audiences online, delivering significant gains in audience involvement.

'In this joint venture with Canadian Yachting, Trailer Boating Canada and Boating Industry, we will be able to broaden our audiences experience with reports from Canadian and US sailing events and also feature article content published in its strong and vibrant marine titles.'

Canadian Yachting Magazine

Elizabeth A Kerr, President of Canadian Yachting commented, 'by partnering with TetraMedia, our Editorial team, led by Andy Adams can deliver exciting and innovative news opportunities for our event, class associations, yacht clubs and marinas and marine groups.

The TetraMedia Marine Group has a proven and tested formula that delivers marine news to a very engaged, eager and ever growing audience.

A powerful mix of social networking within the marine area, combined with news generated (and uploaded) by the marine scene will provide our audience across Canada, the US and worldwide with up-to-date stories, images, audio and video.

Geolocation technology will enable location-specific news to be featured. This means we can deliver the latest and most relevant new to our passionate and engaged audience .locally, regionally, nationally and internationally.'

For Canadian sailors, we are very pleased with this strategic alliance as we will now be able to deliver interesting and pertinent Canadian sailing and boating industry news to our combined world audience of around 200,000 sailors and boaters each month.

by Canadian Yachting Magazine